Dive into Gwen Stefani’s Imagination

theConspiracy invited consumers to get to know “L” by diving into Gwen’s imagination – her world, her inspirations, her fragrance, her fashion and her famous sense of style.

To do this, theConspiracy developed a surrealistic digital pool party and invited fans and influencers to explore, discover, play… and experience Gwen’s imagination in a tactile way. As parting gifts, party-goers received cool prizes like an L branded Vespa, L beach balls, L towels, L diaries and a host of other branded gifts.

consp_adm1nGwen Stefani