When mySkin wanted to launch the first-ever iPhone-integrated skin scanning beauty device, OKU, they turned to theConspiracy.
theConspiracy developed a custom marketing launch plan with a strong social media and PR push. Driven by custom branded content designed to drive awareness, engagement and sales, OKU has been hailed as “One of 11 Coolest Health Gadgets in 2015″ by TechCrunch and “A Personal Tech Trainer” by NBC. In just a few short months, theConspiracy (along with PR partner, Trujillo PR) has secured print and online press that will reach of over 600 million people.