Step Off The Grid
Scheme
Conspirators
Dennis Martin
Director of Digital Strategy
Co-ConspiratorDennis Martin has over 16 years experience successfully leading international and domestic projects from concept to completion with companies such as VH1 and Sony Computer Entertainment. As the project lead he works with clients to conceptualize and define their digital/ marketing strategies in the mobile, social media and web arenas, providing a bridge between client strategy, and the creative/development teams. Projects include the VH1 game show “The World Series of Pop Culture”, award winning Japanese TV drama “Rasen”, and top-selling video game titles for Sony Playstation, iOS application development, music, animation and commercials. Dennis is also a sought after Music Producer working with world renowned artists.
Sean Mosher-Smith
Creative Director
Co-ConspiratorSean has served as Vice President/Creative Director for Virgin/Capitol Records where he oversaw global imaging, packaging and branding campaigns for artists such as Lenny Kravitz, Christina Aguilera, Iggy Pop, Dave Matthews Band, Courtney Love, Tori Amos and Joss Stone. As Creative Director for The Sloan Group, he has launched award winning global campaigns for Iceland Spring, Verizon and MTV. His work has been featured in Communication Arts annuals and Featured Exhibit columns. He has also appeared in HOW Magazine’s International Design Annual, Creative Quarterly, Prints Regional Design Annual and PDN Magazine. His work has been published in iDN Magazine, Hong Kong, and various global books on design. He has been named one of the top 200 illustrators worldwide by Archive Magazine.
David Frederick
Chief Engagement Officer
Co-ConspiratorDavid is an early pioneer of the digital age, and a proven leader in leveraging technology to build world-class brands.
David’s expertise is in helping brands by creating Big Idea marketing strategies that bring their brands to life in non-traditional ways that drive branded conversations across integrated touch-points. David has developed numerous social media driven campaigns for brands like Verizon Wireless, Coty, A&E TV, Estee Lauder, Jurlique, Calvin Klein, Movado Group and Denon, just to name a few.
Prior to HeadOverHeels, David was Global Director of Living Media at Coty, a 4.1 billion dollar global organization.